The Story of Jogoya

Starting from a small street side stall to operating a cluster of 7 restaurants today, the owner of Jogoya Japanese Buffet Restaurant, Mr. Jiang Zheng Nan, created his own history. Jogoya today can be described as a legacy in the food and beverage industry.



About a decade ago, an opportunity struck when Mr. Jiang visited his relative's food stall located at the North Port of Yun Ling with the intention to learn about business. Although the stall was quite small, there was a vast variety of items sold there.

Popular Japanese dishes such as sushi, sashimi, grill, udon and many other delicacies were sold there. Business was good everyday and people started queuing up in front of the stall even before it opened; but the owner of the stall never increased the price.

He would rather spend the profit from the business on increasing the quality of food or improving the welfare of his employees. His kindness and generosity had laid the foundation of Mr. Jiang's success today.

Then, Mr. Jiang started his own business with his skills learned from his relative and a very small business capital. Within a short period, he gained his customers' trust and soon began to develop into the Jogoya restaurants seen today.

We serve our customers with the highest food quality and provide excellent services. That is why every time when customers come, they are willing to wait patiently outside the restaurant. When first established, Jogoya used the usual a la carte ordering system.

However, with time passing and changing customers' demands and needs, we transformed ourselves into a buffet style Japanese cuisine restaurant. Once launched, we received overwhelming response from the public.



Wide variety of dishes, fresh foods, reasonable pricing and rapid services had led to customers queuing up outside the restaurant daily and changed the landscape of the restaurant business.



Although we emphasize on the food, other necessary factors such as the environment, the accessibility and other facilities were not neglected at the same time. The strategic location, accessibility of transport, interior design, atmosphere and lots more are the ideal blueprint in our mind and at the same time the attraction of a non-stop stream of customers.