Jogoya's Mission

Starting from a small street side stall to operating a cluster of 7 restaurants today, the owner of Jogoya Japanese Buffet Restaurant, Mr. Jiang Zheng Nan, created his own history. Jogoya today can be described as a legacy in the food and beverage industry.

Jogoya is always looking forward to your patronage and to serve you just like you are our family member returning home for meal. We are only worried if you do not like our food or are unsatisfied with our dishes but we are absolutely not afraid if you eat too much. We hope that our delicious food can become a discussion topic between people. We also hope that tasty food can be people's second communication language and continuously inspire people.

We hope that our delicious food can become a discussion topic between people. We also hope that tasty food can be people's second communication language and continuously inspire people. People from the agricultural times lived a rather simple life, their desire for food was very simple, the simpler the better. Eating in a restaurant at that time gave people a first impression of luxury. However, the cost of running a restaurant that time was low while the profits were high.

It made consumer thinks that eating out cost too much compared to home cooking. That is why almost every mother and grandmother could cook very well in the old days. Every time when a festive day such as Mothers' Day arrived, it should be a day where children let their mother rest and enjoy but on the contrary, they were extremely busy preparing home cooked food for their loved ones on these days. It was such an ironical phenomenon to the actual concept of festive days. Today, the growth in the world's economy has enable us, the second generation to be able to afford inviting people to high class restaurants in order to show our sincerity, though spending money can only buy a limited sincerity. Now, we do not need to spend a lot of money to impress people anymore. Coming to Jogoya does not only gives you and your guest a good impression but at the same time allowing you to enjoy delicious cuisines.

Our main hope and aim is to build a cuisine empire. At Jogoya, we provide you with quality food of diverse choices at reasonable prices. This will prevent customers from feeling burdened and let them feel that they paid for a valued service. Only through this way, our food can be classified as truly delicious. Tasty food at reasonable price, only at Jogoya.